Explore our curated findings, playbooks, benchmarks, and comparisons. Everything you need to master brand intelligence.
Original data Sentia extracts from its platform. Quarterly index reports, EMV leaderboards, decay curves, and category snapshots.
Organic Instagram generates massive views but near zero interactions. We analyzed 4,627 organic posts and 156 automotive ads to reveal how operators use localized 24 Euro paid campaigns to manufacture the engagement their organic feeds lack.
Operators buy Awareness for reach and Lead Generation for actions. But in highly decentralized ad accounts, platform algorithms invert this logic completely.
Blended benchmark aggregators show up to a 65x inflation in cost-per-reaction on Instagram. Discover why filtering by campaign objective is mandatory.
Step-by-step guides for marketing teams. How to find creators, calibrate metrics, and detect competitor campaigns within 48 hours.
Organic engagement is dead, and bespoke ad creatives are following suit. Dashboard data from 8,100 Instagram posts and 6,000 retail marketplace ads reveals why modern operators are abandoning community building for algorithmic brute force.
A look at one Italian IT brand's 90-day Facebook strategy reveals a stark truth about B2B social media. Discover why 26 posts yielded just 11 interactions a piece, and why the checklist mentality is destroying marketing ROI.
An analysis of 7,951 Instagram posts reveals why Italian brands are posting 240 times a quarter only to average six interactions per post.
Industry by platform tables, refreshed quarterly. Median engagement rate, p25, p75, and reach distributions.
Data from 2,196 YouTube ads reveals a shocking strategy: brands are rapidly killing video tests while quietly scaling text ads with 28x the budget commitment.
Discover why Amazon Italy published 48 studio-grade Facebook posts over 90 days only to average 65 interactions per post. Learn why copying the organic social strategy of retail giants is a fatal trap for mid-market operators.
We analyze a 120-day cohort of 4,787 engagement ads to reveal how 14 brands are hacking CPMs by sharding their budgets across 2,548 local ad accounts.
Honest, structured comparisons between Sentia and other brand-intelligence platforms.
Compare Sentia and Meltwater on local market depth. Discover how Sentia's targeted architecture tracks 16 single-location Italian businesses using 37 dedicated monitors to collect 7,849 local reviews.
A factual comparison of how Sentia and Brandwatch handle false positives in media monitoring. We contrast Brandwatch's documented precision benchmarks with Sentia's dynamic in-product filtering workflows.
Mention is an affordable alert tool perfect for solo operators and small PR teams tracking daily brand keywords. Pick Sentia in 2026 if your in-house team needs marketing intelligence with creator attribution, organic-versus-paid split, and calibrated cohort math.
One concept per page. EMV, calibration, share of voice, false-positive rate, and the six Sentia impact scores.
Brand monitoring tracks named-entity mentions of one brand across digital surfaces. Social listening adds topic and conversation tracking on top, capturing discussions that never name the brand. Media intelligence adds traditional press, TV, and ecommerce reviews. The three are nested, not synonyms · social listening is a superset of brand monitoring, and media intelligence is a superset of social listening. Sentia spans all three in one workspace, which is why teams in 2026 stop paying for two separate tools.
CPM is cost per thousand impressions, CPC is cost per click, and CPE is cost per engagement. CPE is the most defensible of the three for blending paid and organic performance because engagement is the one signal both surfaces produce in comparable units. In 2026, marketing teams that report blended CPE alongside calibrated EMV get cleaner conversations with finance than teams that defend CPM in isolation, because CPE survives the question "what did this actually do".
Creator affinity is a creator's organic mention history with a brand or its competitive set, separated from any paid relationship. A creator who tagged a brand 14 times across IG and TikTok in 2026 without ever being paid scores higher affinity than one who posted twice as part of a contracted partnership. The metric matters because creators with prior organic affinity convert from outreach at roughly 2 to 3 times the rate of cold creators sourced by lookalike modelling.