November 2026 portfolio EMV: mixed month-over-month movements

First-party portfolio data for November 2026 shows mixed month-over-month movements in earned media value (EMV) indicators and CPMs. These figures come from real campaigns optimized for concrete business objectives, rather than standard agency reporting; they are format-level indicators, not aggregate portfolio returns.

Platform A: social feed, stories and short-form video

For reels, reaction value fell to 0.22× October’s level, while view value rose to 1.16× and CPM rose to 1.30×. Carousel reaction value fell to 0.40×, view value increased to 1.71×, and CPM rose to 1.05×. Story values were unchanged; CPM was unavailable in both months.

Platform B: in-feed image and video

All reported reaction, view, comment, share and save values remained unchanged at 1.00× October’s levels for both formats. CPM was unavailable in both months.

Platform C: visual feed, stories and short-form video

Carousel reaction value rose to 1.24× October’s level, view value to 1.13× and CPM to 1.59×. For reels, view value fell to 0.73× and CPM to 0.75×; other reported engagement values were unchanged. Story reaction value fell to 0.42×, while CPM rose to 1.74×; story save value was unavailable in both months.

Platform D: long-form and short-form video

All reported engagement values remained unchanged at 1.00× October’s levels across both formats. CPM was unavailable in both months.

No fields are marked projected in either vintage. Fields marked “projected,” when present, are temporary estimates that will be replaced by measured values as the pipeline matures.