Findings
Sentia analyses around half a million brand events per day. Findings are the public-facing slice: numbers, charts, and named entities you can cite.
Finding
The Engagement Subsidy: How Brands Use 24-Euro Ads to Fix Dead Organic Feeds
Organic Instagram generates massive views but near zero interactions. We analyzed 4,627 organic posts and 156 automotive ads to reveal how operators use localized 24 Euro paid campaigns to manufacture the engagement their organic feeds lack.
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Finding
The Audience Trap: Why Lead Ads Deliver 36 Percent More Reach Than Awareness Ads
Operators buy Awareness for reach and Lead Generation for actions. But in highly decentralized ad accounts, platform algorithms invert this logic completely.
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Finding
The 65x pricing illusion: Why objective mixing fails
Blended benchmark aggregators show up to a 65x inflation in cost-per-reaction on Instagram. Discover why filtering by campaign objective is mandatory.
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Finding
VTR3s and the 3-Second View-Through Rate Trap: 2026 Q2 Findings
VTR3s is an attention metric, not a format mix. Discover why IG reels hit 37.05% VTR3s and how to avoid the €3.66 per view static carousel measurement trap.
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Finding
The True Cost of Italian SMB Lead Generation in 2026
Italian SMBs running OUTCOME_LEADS on Meta pay €2.59-€9.27 per lead, 3-10x below agency rate cards. Sentia first-party portfolio, 120 days, Italy.
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Finding
Instagram Engagement and Reach for Select Fashion Brands
Based on a sample of 6 fashion brands tracked on instagram over a ninety day period, we observed varying levels of activity. The median engagement rate in our cohort was 1.05%, while the median views per post reached 27501. This early sample indicates that within our tracked sam
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