Benchmarks

Per-engagement EMV costs from two methodologies: public consensus and first-party portfolio. Updated monthly.

A portfolio benchmark puts Instagram Reels CPM below Stories and feed carousels in Italy. Use the gap as a test hypothesis, not a budget rule.

First-party portfolio EMV indicators show mixed format-level changes from October to November 2026.

A tracked sample of Italian services brands offers a practical starting point for benchmarking Instagram comments and reactions.

A tracked fashion TikTok cohort shows a wide range of views and interaction rates. Learn how to use the figures without treating them as a sales benchmark.

A 90-day look at Italian entertainment TikTok awareness ads and organic posts, with spend, CPM, engagement, and the limits of a small sample.

In a 90-day cohort of Italian automotive YouTube awareness ads, video dominates by count while image ads carry the largest median budgets. Here is what that does and does not show.

A 90-day sample of Italian beauty awareness ads on TikTok is too thin and incomplete to benchmark. Use it to shape a controlled creative test instead.

A 90-day Italian Instagram store-traffic cohort cannot support format decisions. Here is how to classify assets and test local relevance instead.

A 90-day review of Italian retail marketplace activity on Facebook. The paid ads query failed, and the organic and spotlight samples are too small for benchmarks.

Italian benchmarks show Instagram Reels is the only Meta format with a save value below 0.60, and it also leads the Meta set on reaction value.

A 90-day look at Italian gaming brands on YouTube: organic posts show a modest median and a steep top quartile, while paid data is too thin to benchmark.

Italy's TikTok in-feed image benchmark shows why static creative deserves a real place in the test plan, and how to brief it for shares and saves.

A 90-day cohort of 10,000 Italian automotive Instagram posts shows a 9.1% median engagement rate and a wide gap up to 33.3% at the 75th percentile.

Italian YouTube benchmark data puts long-form value view at 0.01336 versus 0.005344 for Shorts. Here is how to test each format on its own terms.

One Italian Facebook feed carousel benchmark line, read through its CPM and engagement values, with guidance for creative briefs and media planning.

Italian entertainment YouTube advertising over 90 days: 171 ads from two brands, image and text formats only, with gaps in cost and reach data.

Italian gaming TikTok, July to October 2026: 38 organic posts from 12 brands show healthy engagement, uneven reach, no paid ads, and little sign of series.

Italian beauty Instagram ads show a long tail of small paid tests, with few ads earning larger budgets. Here is what the spend data does and does not tell operators.

Organic Italian education posts on YouTube split sharply in a 90-day window: a zero-engagement floor and a six-figure ceiling. Here is what that gap means.

Italy's Facebook Reels benchmark posts a 1.19 CPM and values a share at 1.5. Here is what that value ladder means for planning, testing and creative briefs.

A 90-day Italian fashion Instagram benchmark finds concentrated ad spend, missing cost data, and a wide gap in organic post views.

425 Italian fashion video ads on TikTok traded at a median estimated CPM of €0.388, roughly a tenth of the €4.00 consensus planning number. What the cohort shows, what it cannot, and how to use it.

Across 5,064 organic posts from 29 Italian automotive brands on TikTok, views spread dramatically at the top while engagement rates stay nearly linear. What that means for your strategy.

Benchmarks from 2,665 Italian marketplace YouTube posts show a wide gap in views and engagement, with practical guidance for evaluating and improving creative.

Italian retail-marketplace TikTok posts reached a median 637 views, but without named creative examples, teams cannot identify what to repeat.

Italian entertainment TikTok data shows paid awareness video and organic publishing, but not which creatives win. Here is how to build useful reporting.

A 90-day cohort of Italian automotive Instagram ads shows low spend per ad, fragmented accounts and a need for stronger creative testing discipline.

A 90-day snapshot of Italian marketplaces shows tiny Facebook awareness budgets and a 125-view Instagram post median. Here is how to act on the data.

Instagram data from Italian retail marketplace advertisers shows higher typical spend and reach for sales ads, but greater upper-quartile spend for traffic.

A practical TikTok playbook for Italian beauty teams: show texture, shade and wear in clear demos, then use audience response to guide content.

In a 90-day Italian retail marketplace sample, image ads received near-text median spend for traffic but far less for sales. Here is what the data does and does not show.

One advertiser’s 90-day TikTok activity in Italy points to a test-and-scale approach: modest typical spend, selective larger investments and low observed CPM.

A 90-day sample of 2,059 Instagram posts from Italian retail marketplaces shows a four-post median per brand and a wide gap in views and engagement.

Italy’s Instagram feed carousel benchmark pairs a 0.007083 view value with strong share and save values. Here’s how to put the first card to work.

Facebook's feed carousel is Italy's priciest Meta slot at €2.6152 CPM, a 66 percent premium over the same format on Instagram. What the premium buys.

Organic YouTube posts from Italian electronics brands split into two speeds: a median of 5,326 views but a floor of 58. What cadence and packaging explain about the gap.

Facebook Reels in Italy pairs the October book's cheapest CPM at €1.19 with its richest reaction value on Facebook. What the 241 to 1 ratio means for budgets.

Italian gaming marketers should obtain attributable TikTok post data before turning category benchmarks into creative direction.

First-party October 2026 EMV coefficients by platform and format, expressed as valuation ratios from real business-objective campaigns.

Italian retail-marketplace TikTok posts posted a 4.41% median engagement rate, but median views reached only 636, highlighting the need to assess response and distribution together.

Italian retail marketplace brands on Instagram exhibit a 50-to-1 gap between mean and median spend, driven by federated ad accounts and micro-budget testing.

An analysis of 819 Instagram ads and 2,946 organic posts reveals how Italian fashion brands navigate micro-budgets, viral reach, and high-impact outliers.

Italy's store traffic cohort came back empty this cycle, but Lidl Italia's €20,210 Facebook push and nine CPM rows still sketch what Italian reach costs.

Both Italy cohort pulls failed server-side and the lone spotlight ad was quarantined under thin-tier rules. What broke, what we withheld, and what reruns next.

Italy's August value book prices YouTube long-form comments at €1.34 with no CPM listed, a 1.67x premium over every Meta deep-event line on the board.

Ninety days of paid awareness on Italian TikTok totals €0.38: one video format, one test budget, an empty auction shelf. For operators, the silence is the signal.

Italian beauty brands ran 477 Instagram ads for €44,950 in 90 days: €6.67 median, €94 mean, zero CPM rows. What the ad library reveals and where it goes dark.

Italian education brands on Instagram show 27.8 percent engagement and 18 views at every quartile. Why flat quartiles mean a broken denominator, not elite content.

Italian entertainment TikTok is a 10.5x sorting game: 508 vs 5,327 views at the quartile edges and engagement tripling from 3.4% to 12.1%.

Italy's services vertical ran 122 Instagram awareness ads through 99 ad accounts for €979.17 in 90 days. The reach numbers do not survive a join with spend.