Benchmarks

Per-engagement EMV costs from two methodologies: public consensus and first-party portfolio. Updated monthly.

Data from 2,196 YouTube ads reveals a shocking strategy: brands are rapidly killing video tests while quietly scaling text ads with 28x the budget commitment.

Discover why Amazon Italy published 48 studio-grade Facebook posts over 90 days only to average 65 interactions per post. Learn why copying the organic social strategy of retail giants is a fatal trap for mid-market operators.

We analyze a 120-day cohort of 4,787 engagement ads to reveal how 14 brands are hacking CPMs by sharding their budgets across 2,548 local ad accounts.

A deep dive into the YouTube performance of a gaming brand publishing 56 videos in 90 days. We explore the discovery barbell, the engagement paradox, and why volume kills reach.

We analyze a 562-ad cohort to reveal why services brands are breaking modern user acquisition rules, sharding app promotion across 264 ad accounts.

A close look at an Italian electronics brand's Instagram strategy, where a 90-day posting schedule yields exactly one interaction per post.

Analysis of 8,457 Facebook lead generation ads reveals automotive brands are replacing centralized campaigns with thousands of 10-Euro micro-tests deployed across local dealer accounts.

An analysis of 10,000 organic TikTok posts reveals Italian brands are publishing 5.5 times a day. We explore why operators are abandoning polish for volume to chase 28k-view algorithmic breakouts.

An analysis of 10,000 lead generation ads in Italy reveals a massive split in CPMs and a rigid 24-Euro budget cap per algorithmic test.

Why publishing 47 polished Instagram posts in 90 days yielded just 7 interactions per post for one premium auto brand, and how to fix the Polish Penalty.

Discover how one beauty brand ignores the standard TikTok playbook, using 18-Euro test budgets to unlock 33-cent CPMs and reach over 33,000 users daily.

We analyzed 6,863 Instagram posts from Italian brands to uncover a massive disconnect: while median views hit 27,000, interactions flatline at just six. Here is how operators need to pivot.

We analyze 165 lead gen ads from retail marketplaces to reveal why operators cap video tests at 24 Euros but pour thousands into high-intent static images.

Analyze a 90-day cohort of 426 TikTok entertainment ads to reveal how operators use a flat 0.42 EUR CPM and 67 EUR micro-budgets to relentlessly test creatives.

Technical analysis of June 2026 EMV performance and MoM trends across major social platforms, based on first-party portfolio data from objective-driven campaigns.

Discover why elite media buyers in Italy are fragmenting enterprise ad budgets into thousands of 23-euro micro-tests on Instagram. We analyze a cohort of 10,000 ads to reveal the 21x CPM pricing spread and the algorithmic reach ceilings.

Analysis of 10,000 Facebook awareness ads reveals how electronics brands use rigid 23.78 EUR budgets to frequency-bomb hyper-local catchments of just 500 people.

A deep dive into why high-volume Facebook organic posting fails for fashion affiliates, and how operators can use low interaction caps as a signal for paid media.

Italian automotive brands published 8,411 organic posts in 90 days, but the median brand posted just 16 times. Discover how syndication skews the baseline and why a 7.6 percent engagement rate is required to unlock a massive reach multiplier.

We analyze a gaming brand's organic TikTok output to reveal why a 4.8 percent engagement rate yields only 3,000 views, and what it takes to break out.

Discover why IT services brands struggle to generate engagement on visual platforms and how operators can pivot their strategy toward employer branding to find actual return on investment.

Operators love automated budget kill switches. But analyzing 10,000 Facebook ads reveals a fatal flaw: flat spending yields drastically different impression volumes.

Discover how ten brands used automated kill switches to deploy 10,000 Facebook ads, locking their testing budgets at exactly 23.78 EUR to exploit 2.02 EUR CPMs.

Discover the high-frequency media buying playbook on TikTok. See how 5 brands tested 8,300 ads with massive budget concentration and brutal 1.60 EUR kill switches.

Data from 8,000 TikTok ads reveals a hidden arbitrage: operators are cutting video tests at 1.60 EUR but scaling static image ads 11x higher.

An analysis of 4,623 organic Instagram posts reveals a harsh reality for operators: daily posting yields tens of thousands of views, but zero interactions.

An analysis of 10,000 Instagram ads in the Italian market reveals a brutal high-velocity testing strategy. Nine brands deployed 538k EUR by force-feeding the algorithm micro-budgets and killing failing permutations at just 23 EUR.

Performance marketers abandon the engagement objective. But data from 249 retail marketplace ads reveals sub-30-cent video CPMs delivering massive daily reach.

An analysis of 2,414 app promotion ads reveals a radical departure from Meta's consolidation rules. Discover why performance operators are utilizing 50 ad accounts per brand to fuel decentralized user acquisition strategies.

A deep dive into a 120-day cohort of TikTok entertainment ads reveals a fascinating media buying strategy. Brands are deploying hundreds of ads with strictly capped CPMs and micro-budgets to force efficiency.

Discover why micro-budget creative tests fail when using the Sales objective, and how Engagement campaigns deliver 112x more reach for the exact same spend.

We tracked 10,000 Facebook ads from 10 Italian brands to uncover why massive dynamic creative campaigns result in unknown formats, zero-reach dead ends, and skewed reporting.

We recently uncovered the 24-euro automation rule in Italian Facebook ads. New cohort data reveals the hidden cost of this strategy: a 99 percent failure rate.

Automotive advertisers are paying massive premiums for Awareness campaigns. We analyze 1,695 automotive ads to show why hyper-local targeting destroys reach.

An analysis of 10,000 Facebook ads in Italy reveals a hidden strategy: automated micro-budget testing. Discover why top brands force exact spend limits to bypass the learning phase.

Median engagement rate, p25, p75, interactions, and views for CPG Food brands on Instagram in the Italian market — trailing 90 days, n=16 brands, n=138 posts.

Median engagement rate, p25, p75, interactions, and views for CPG Food brands on YouTube in the Italian market — trailing 90 days, n=5 brands, n=22 posts.

Median engagement rate, p25, p75, interactions, and views for Beauty brands on TikTok in the Italian market — trailing 90 days, n=10 brands, n=27 posts.

Median engagement rate, p25, p75, interactions, and views for Beauty brands on Instagram in the Italian market — trailing 90 days, n=6 brands, n=144 posts.

Median engagement rate, p25, p75, interactions, and views for Fashion brands on Instagram in the Italian market — trailing 90 days, n=13 brands, n=1814 posts.

Median engagement rate, p25, p75, interactions, and views for Automotive brands on YouTube in the Italian market — trailing 90 days, n=9 brands, n=146 posts.

How Sentia computes Earned Media Value across two parallel data lanes — first-party portfolio EMV and public-consensus EMV — and where to read the May 2026 numbers.

Median engagement rate, p25, p75, interactions, and views for Fashion brands on TikTok in the Italian market — trailing 90 days, n=12 brands, n=1493 posts.

An analysis of Italian gaming brands on TikTok reveals a complete absence of paid awareness campaigns in early 2026. We break down the organic landscape and what this paid vacuum means for operators.

An aggregate analysis of 10,000 ads and 10,000 organic posts from Spring 2026, detailing median CPMs, engagement rates, and format strategies. Discover the true cost of paid acquisition and the baseline for organic reach.

An analysis of 1,000 ads from Spring 2026 reveals aggressive micro-testing strategies, tightly compressed CPMs, and how media buyers allocate spend across video and image formats.

May 2026 EMV benchmark update analyzing projected EUR values for organic engagements across Instagram, TikTok, and YouTube, including a portfolio comparison.

Analyze May 2026 first-party EMV performance for B2B advertising across Instagram, Facebook, TikTok, and YouTube compared to public consensus benchmarks.