Playbooks

Organic engagement is dead, and bespoke ad creatives are following suit. Dashboard data from 8,100 Instagram posts and 6,000 retail marketplace ads reveals why modern operators are abandoning community building for algorithmic brute force.

A look at one Italian IT brand's 90-day Facebook strategy reveals a stark truth about B2B social media. Discover why 26 posts yielded just 11 interactions a piece, and why the checklist mentality is destroying marketing ROI.

An analysis of 7,951 Instagram posts reveals why Italian brands are posting 240 times a quarter only to average six interactions per post.

Analysis of 7,185 Instagram posts reveals why Italian brands are churning out 161 posts per quarter to chase views while engagement rates plummet below one percent.

An analysis of 3,200 services ads reveals a massive shift toward decentralized ad accounts. Brands are using programmatic 23-Euro budgets to capture hyper-local traffic.

How to configure Sentia Telegram alerts so operators actually read them. A step-by-step guide to threshold tuning, monitor settings, and keeping signal high without alert fatigue.

Learn the step-by-step operator workflow for tuning a Sentia monitor. Move from noisy keyword soup to a clean, actionable morning read using boolean rules, exclusions, and AI relevance.

Analyzing a 120-day cohort of 8,237 Facebook beauty ads reveals a radical decentralization strategy: six brands operating across nearly 1,700 ad accounts.

A complete playbook explaining what CIS, PPS, AIS, CPS, CVS, and PAS actually measure. Learn how operators use these six scoring formulas to filter noise and drive decisions.

Learn how to use Sentia's Mention Priority Score (MPS) and a bands-not-points methodology to filter out noise and turn 14,000 monthly mentions into a checklist of operator decisions.

A deep dive into Estée Lauder's TikTok strategy. Discover how legacy beauty brands map aspirational celebrity creative to top-of-funnel awareness without relying on heavy-handed CTAs.

Discover how to ditch dashboards and run your market intelligence entirely through your email inbox and a dedicated Telegram channel using Sentia routing.

Learn how to track and analyze signal from local Italian businesses using Sentia. A step-by-step operator playbook for monitoring restaurants, routing alerts, and analyzing local data.

In the Services sector, a massive decentralized ad account structure flips conventional wisdom: Lead generation campaigns are buying twice the reach of Traffic campaigns for the exact same budget.

An analysis of 20,000 Meta ads in Italy reveals a surprising CPM inversion between Facebook and Instagram. Operators are rethinking how they allocate reach budgets.

Learn how to configure Sentia's Custom AI Classifier to filter out irrelevant brand mentions. Move your team from boolean keyword noise to a clean, context-aware signal routed directly to your inbox.

You find creators who move product by matching cross-platform organic affinity against current audience overlap, not by ranking on follower count. Sentia's creator engine shipped in 2026 surfaces creators who already mention your brand or your direct competitors organically, ranks them by Creator Value Score, and separates organic mentions from paid partnerships before the analyst sees the list. Anchoring on prior affinity beats agency lists because affinity is the single best leading indicator of paid-partnership performance.