Playbooks

You find creators who move product by matching cross-platform organic affinity against current audience overlap, not by ranking on follower count. Sentia's creator engine shipped in 2026 surfaces creators who already mention your brand or your direct competitors organically, ranks them by Creator Value Score, and separates organic mentions from paid partnerships before the analyst sees the list. Anchoring on prior affinity beats agency lists because affinity is the single best leading indicator of paid-partnership performance.