June 2026 EMV Portfolio Performance and MoM Trends

This brief analyzes Earned Media Value (EMV) performance and month-over-month (MoM) trends across major social platforms for June 2026. The dataset is derived from first-party portfolio data representing real campaigns optimized for concrete business objectives, rather than standard agency reporting. Please note that metrics marked as "projected" are temporary estimates that will be replaced by measured values as the data pipeline matures.

Instagram

Instagram exhibited significant volatility across formats. Reels demonstrated a steep efficiency gain, with CPM dropping from $1.99 in May to $0.43 in June. Correspondingly, the value per reaction on Reels more than doubled from 0.378 to 0.769. Feed Carousels also saw increased reaction values (0.155 to 0.279) and view values (0.008 to 0.029), despite a slight CPM increase. Conversely, Stories saw a contraction in reaction value from 0.107 to 0.060.

Facebook

Facebook Feed Carousels yielded strong MoM efficiency improvements. Reaction values rose from 0.152 to 0.399, while the format's CPM decreased from $3.22 to $2.37. Facebook Reels maintained stable reaction values (0.099 to 0.100) but showed a notable increase in view values, shifting from 0.002 to 0.008. Stories experienced a decline in reaction value, dropping from 0.154 to 0.100 MoM.

TikTok

TikTok's performance remained largely static MoM. In-feed video metrics held constant, with reaction values at 0.033 and view values at 0.002. However, in-feed image formats saw a reduction in reaction value efficiency, decreasing from 0.070 in May to 0.045 in June. Much of TikTok's secondary engagement data currently relies on projected baselines.

YouTube

YouTube exhibited absolute stability across all tracked formats between May and June. Long-form video maintained a reaction value of 0.167 and a view value of 0.013. Shorts also held perfectly steady, retaining a reaction value of 0.150, a view value of 0.005, and a consistent CPM of $0.94.