What Zalando is advertising right now
238 creatives live across 2 platforms, an estimated €27,406 of active spend, the angles behind it, the buzz around the name. Public ad-library data, observed by Sentia.
Launch cadence
Ads started per week, last 12 weeks we observed.
Where it runs
Live creatives per platform.
What the ads are about
Sentia classifies every live creative into an angle. This is the mix right now.
Live creatives, by published reach
Copy as published, trimmed. Spend is modelled from reach.
- Facebook
Discover all the new season styles on Zalando. From must-haves to the latest trends.
7.1M reach - Facebook
Cosa mi metto?
4.5M reach - Facebook
Moda, sport e beauty. Tutti i brand che ami in un solo posto.
4.3M reach - Facebook
Vento, stanchezza, traffico: quando hai l’attrezzatura giusta, non c’è scusa che tenga.
3.7M reach - Instagram
Caught up with some stylish guests at @lacoste SS27 #Zalando
2.1M reach - Facebook
Discover the latest fashion trends on Zalando!
2M reach
Organic buzz in our sample
3,460 posts mentioning Zalando in the last 180 days, from 1,478 accounts we observed. Sentia tracks a sample of brand activity, not the whole web.
- marlon.noah · outfit from @Zalando here are the details:) shirt: KOL2200MM-N11 pants: JL0210047-Q11 boots: ZI115K004-Q11 #zalandostyle503.1K reactions
- staracademytf1 · Ils s'invitent au château avant la rentrée officielle… 🔔 ✨🟠 Le before #StarAcademy avec Zalando est de retour, mercred116.4K reactions
- zah1de · Anzeige* Making school days look better with @Jordan Brand @Zalando ⭐️🏫 #ZalandoStyle53.9K reactions
- lilyslilah · Meilleur duo, on va gagner la performance 😎 @Lenie Le Before @Star Academy avec @Zalando est disponible sur @TF1+ Pub44.5K reactions
Advertiser accounts matched
The report uses the accounts whose name carries the brand. Resellers, employees and other advertisers that only mention it are left out.
- Zalando Brands1156 live · 4178 total
- Zalando238 live · 1257 total
- Privé by Zalando191 live · 518 total
- Zalando sale7 live · 15 total
- Zalando-sell6 live · 7 total
- The Corner by Zalando2 live · 6 total
This is the free slice. The workspace is the rest.
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Method: live status, launch dates, reach and creative copy come from public ad libraries (Meta, TikTok, YouTube) as snapshot by Sentia. Spend is a model over reach and impressions bands, not a platform-reported figure. Organic counts cover posts Sentia observed, not all public posts. Public ad data · want a brand page removed? Write to info@fornacestudio.com.