Free brand reportSnapshot 18 Oct 2026

What Esselunga is advertising right now

188 creatives live across 2 platforms, an estimated €16,965 of active spend, the angles behind it, the buzz around the name. Public ad-library data, observed by Sentia.

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Live creatives
188
269 observed since 17 May 2026
Newest launch
13 Oct 2026
Most recent ad start date we saw
Active est. spend
€16,965
179 ads with a spend signal, modelled
EU reach published
27.2M
Sum of per-ad reach, not de-duplicated

Launch cadence

Ads started per week, last 12 weeks we observed.

07-27
08-03
08-10
08-17
08-24
08-31
09-07
09-14
09-21
09-28
10-05
10-12

Where it runs

Live creatives per platform.

Facebook138 live · 219 total
Instagram50 live · 50 total

What the ads are about

Sentia classifies every live creative into an angle. This is the mix right now.

brand campaign67 live
product focus24 live
promo discount24 live
service message6 live
other1 live

Live creatives, by published reach

Copy as published, trimmed. Spend is modelled from reach.

  • Facebook

    Apre Esselunga in via Lattanzio 33. Una nuova spesa tutta da scoprire, con sconti fino al 50%.

    2M reach · ~€4,031
  • Facebook

    Qualità e convenienza hanno un nuovo indirizzo: laESSE arriva in Corso d’Italia, 32.

    2M reach · ~€3,954
  • Facebook

    Il tuo nuovo iPhone 17e ti aspetta da Esselunga. Approfittane!

    1.6M reach · ~€2,823
  • Facebook

    Scopri Bombay Sapphire & Tonic per il tuo aperitivo. Bevi Bombay Sapphire responsabilmente

    1.6M reach · ~€200
  • Facebook

    L'estate comincia con un MARTINI Bianco Spritz

    1.2M reach · ~€198
  • Facebook

    Il regalo perfetto per ogni occasione. Bevi Bombay Sapphire responsabilmente

    929.2K reach · ~€89

Organic buzz in our sample

892 posts mentioning Esselunga in the last 180 days, from 279 accounts we observed. Sentia tracks a sample of brand activity, not the whole web.

721.9K
reactions
24K
comments
€10,368
estimated earned media value
  • kumino.app · Pov: ho creato un’app per fare la spesa in modo intelligente #lidl #eurospin #spesainteliggente #esselunga #conad 128.4K reactions
  • alys9z · le ho perse tutte quando mi sono trasferita #esselunga #collezione #starwars #minions #harrypotter 53.8K reactions
  • unknown · Supermercati VS. Marche Principali - ESSELUNGA44.9K reactions
  • unknown · PROVIAMO IL SUPERMERCATO SEGRETO DI ESSELUNGA - QUI VIENE VENDUTO SOLAMENTE CIBO DI LUSSO E COSTOSO!31.3K reactions

Advertiser accounts matched

The report uses the accounts whose name carries the brand. Resellers, employees and other advertisers that only mention it are left out.

  • Esselunga188 live · 269 total
  • Servizio Viaggi Esselunga30 live · 38 total
  • Centro Commerciale Esselunga di Lissone6 live · 8 total
  • Jean Louis David Biella Esselunga1 live · 1 total

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Method: live status, launch dates, reach and creative copy come from public ad libraries (Meta, TikTok, YouTube) as snapshot by Sentia. Spend is a model over reach and impressions bands, not a platform-reported figure. Organic counts cover posts Sentia observed, not all public posts. Public ad data · want a brand page removed? Write to info@fornacestudio.com.