Free brand reportSnapshot 18 Oct 2026

What ASOS is advertising right now

81 creatives live across 2 platforms, an estimated €12,264 of active spend, the angles behind it, the buzz around the name. Public ad-library data, observed by Sentia.

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Live creatives
81
370 observed since 15 Jan 2025
Newest launch
19 Aug 2026
Most recent ad start date we saw
Active est. spend
€12,264
55 ads with a spend signal, modelled
EU reach published
18.1M
Sum of per-ad reach, not de-duplicated

Launch cadence

Ads started per week, last 12 weeks we observed.

06-01
06-08
06-15
06-22
06-29
07-06
07-13
07-20
07-27
08-03
08-10
08-17

Where it runs

Live creatives per platform.

Facebook81 live · 119 total
Instagram0 live · 251 total

What the ads are about

Sentia classifies every live creative into an angle. This is the mix right now.

product focus43 live
promo discount16 live
new collection12 live
brand campaign8 live
service message2 live

Live creatives, by published reach

Copy as published, trimmed. Spend is modelled from reach.

  • Facebook

    Tutti i tuoi brand preferiti in un unico posto? Ripetilo ad alta voce per chi sta là in fondo! 🗣 🙌

    2.3M reach
  • Facebook

    Più di 850 brand ✅ Nuovi arrivi aggiornati quotidianamente ✅ Consegna e resi gratuiti ✅ Cosa aspetti? 😅 Si applicano Termini e condizioni.

    2.2M reach
  • Facebook

    Prima volta su ASOS? Abbiamo modelli per tutti. Scopri subito più di 850 brand ✨

    2.1M reach
  • Facebook

    Il tuo guardaroba ha bisogno di un aggiornamento? Scopri subito più di 850 brand con consegna e resi gratuiti! 🤗 Si applicano Termini e Condizioni.

    2M reach
  • Facebook

    Centinaia di brand, migliaia di articoli e tantissime modalità di pagamento. Fare shopping non è mai stato tanto semplice! 🥳

    1.8M reach
  • Facebook

    👋 Ti siamo mancati? Il sentimento è reciproco!

    285.1K reach

Organic buzz in our sample

8,866 posts mentioning ASOS in the last 180 days, from 2,387 accounts we observed. Sentia tracks a sample of brand activity, not the whole web.

2.1M
reactions
95.2K
comments
€23,640
estimated earned media value
  • bbcnews · BBC News was contacted by cyber criminals who said this week's breach went beyond the "basic contact details" Asos previ131K reactions
  • unknown · I Did W2S and FREEZY'S Asos Shop129K reactions
  • farron__ · I’m sorry I was not aware this jacket hadn’t event launched 🙃🙃🙃🙃 @asos @adidas this jacket was gifted 115K reactions
  • eve08090 · ASOS please keep bringing new colours out in these sequin dresses🪼🪲 #dressreveal #asos #sequindress #midsizeoutfitinsp72K reactions

Advertiser accounts matched

The report uses the accounts whose name carries the brand. Resellers, employees and other advertisers that only mention it are left out.

  • ASOS81 live · 370 total
  • LibaaSos7 live · 16 total
  • Novarelasos2 live · 7 total
  • Centro Ippico Pegasos2 live · 2 total
  • losvasosdeaguaclara1 live · 1 total
  • Asos-0 live · 2 total

This is the free slice. The workspace is the rest.

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Method: live status, launch dates, reach and creative copy come from public ad libraries (Meta, TikTok, YouTube) as snapshot by Sentia. Spend is a model over reach and impressions bands, not a platform-reported figure. Organic counts cover posts Sentia observed, not all public posts. Public ad data · want a brand page removed? Write to info@fornacestudio.com.