PPS · Paid Performance Score
The Paid Performance Score (PPS) is Sentia's per-post score, weighting reactions, comments, shares, and video views against a 90-day account average to surface the post that broke the brand's pattern. Per-platform weights differ: TikTok weights views, Instagram weights comments, YouTube weights watch time. PPS matters in 2026 because it answers the only useful per-post question, which is whether this post out-performed the brand's own baseline, not whether it beat an arbitrary global benchmark.
What it is
PPS is a per-post metric that compares each post against the same account's prior 90-day average for the same platform. The output is a 0-100 score with a directional flag (above pattern, on pattern, below pattern). The platform-specific weights account for the fact that TikTok views are not Instagram likes are not YouTube watch time.
Why it matters
Most per-post leaderboards sort by raw engagement, which means the same three viral posts dominate forever. PPS sorts by surprise factor: the post that broke the brand's own pattern surfaces above the post that merely matched it. That is the post a creative director wants to study.
How Sentia uses it
PPS lives in app/lib/scoring/postScore.js. It expects flat post rows with platform, posted_at, social_page_id, positive reactions, comments, shares, and video views. The function pre-groups by social_page_id to build the 90-day account average that drives the surprise multiplier. Renders on the competitor detail and competitor posts views.
Related concepts
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