CIS · Calibrated Impact Score
The Calibrated Impact Score (CIS) is Sentia's competitor-leaderboard score, fusing reach, engagement, sentiment, and growth into one number calibrated against the brand's cohort. It powers the headline ranking on the Sentia competitor view and replaced share-of-voice as the default sort in 2026. The score matters because raw competitor leaderboards reward whoever spends the most; a calibrated score rewards whoever moves the most relative to peers.
What it is
CIS collapses four sub-scores into a single 0-100 number: reach (impressions and follower growth), engagement (interactions per follower), sentiment (positive minus negative mentions), and momentum (90-day trend). Each sub-score is calibrated against the brand's cohort before being weighted into the composite.
Why it matters
A flat leaderboard sorted by mention volume rewards budget. A leaderboard sorted by CIS rewards motion. The smaller competitor with rising engagement and improving sentiment beats the larger competitor coasting on legacy reach. That is the leaderboard a marketing team actually wants in front of them.
How Sentia uses it
CIS lives in app/lib/scoring/competitorScore.js and renders on /monitors/[id]/competitors. The score recomputes when underlying engagement, reach, or sentiment data changes, and the cohort definition pulls from the monitor's configured peer set. A green flag means top-quartile in cohort; a red flag means bottom-quartile.
Related concepts
Related Reading
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