CPS · Campaign Performance Score
The Campaign Performance Score (CPS) ranks Sentia's AI-clustered campaigns by composite reach, engagement, creative variance, and cross-channel coverage. It replaces ranking-by-cluster-size with ranking-by-impact, surfacing the campaign that moved the brand even when it shipped fewer posts. CPS matters in 2026 because campaign clustering naturally produces fat-tail noise; the score separates the campaign that worked from the campaign that just generated volume.
What it is
CPS scores each AI-clustered campaign on four sub-metrics: total reach across the cluster, average engagement rate, creative variance (more distinct creatives suggests the team iterated, not repeated), and cross-channel coverage (campaigns active on three channels score higher than ones active on one).
Why it matters
Sentia clusters posts into campaigns automatically. The result is a list dominated by the noisiest cluster, not the most effective one. CPS reorders by impact so the campaign that drove a brand's actual quarter rises above the campaign that just had the most posts.
How Sentia uses it
CPS lives in app/lib/scoring/campaignScore.js and renders on /monitors/[id]/campaigns, replacing the previous ClusterCard with a ScoredClusterCard that shows the headline score, sub-score bars, and the cohort-relative flag.
Related concepts
Related Reading
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