See every rival creative, spend band and creator brief.
Track Meta, TikTok and YouTube ad repositories, rank winning hooks by Ad Intelligence Score, and decompose competitor momentum with Alpha vs Beta log-returns.
Competitive telemetry built for performance and strategy teams
Move beyond raw follower counts with calibrated efficiency scores, live ad creative repositories and statistical regime models.
Meta, TikTok and YouTube Ad Library
Search over 2.26 million observed creatives across Meta, TikTok and YouTube with active flight dates, reach and modelled spend.
- 90-day automatic backfill when adding any rival
- AI tags for goal, funnel stage, tone, CTA and discount
- Links Spark Ads and Partnership ads to creator posts
Ad Intelligence Score (AIS)
Isolate durable winning creatives rather than short-lived tests using Sentia’s five-part Ad Intelligence Score.
- Reach efficiency (30%) and 90-day longevity (20%)
- Market targeting (20%) and 14d half-life freshness (15%)
- Creative video and caption signal (15%)
Competitor Intelligence Score (CIS)
Compare rival execution across Instagram, TikTok, YouTube, Facebook and Threads normalized against platform ER baselines.
- Efficiency (35%), Scale (20%) and 30d Velocity (20%)
- Paid reach and active ads (15%) plus 90d Momentum (10%)
- Automatic Threat (+30) and Opportunity (-30) gap flags
Alpha vs Beta and Lead-Lag
Separate category-wide demand waves from rival-specific campaign execution with quantitative time-series models.
- Size-weighted daily log-return Alpha vs Beta waterfall
- Cross-brand Pearson Lead-Lag network across +-14 days
- Per-brand CUSUM engagement regime-shift detection
Meta Monthly Cost-to-Match Bands
Estimate the monthly budget required to match each competitor’s published EU ad reach across registered Meta pages.
- Spreads EU reach and spend bands over active flight days
- Compares 3 completed calendar months side by side
- Separates Brand Paid Spend, Creator Spend and EMV
Creator Retainer Overlap
See every creator running paid #adv campaigns or Branded Content Ads for rivals alongside unpaid advocates.
- Ranked by Creator Value Score (CVS)
- HHI creator portfolio concentration risk gauge
- Italian rate-card EUR spend bands per rival
Start tracking your competitive cohort in four steps
Add rival brands in seconds and inspect 90 days of backfilled creative and creator history.
- Step 01
Add rival handles
Enter competitor social profiles or domains. Sentia resolves official Meta, TikTok and YouTube advertiser entities.
- Step 02
Backfill 90 days of flights
Sentia ingests organic posts, creator collaborations and active ad creatives, grouping related flights into campaign clusters.
- Step 03
Rank hooks by AIS and CIS
Filter competitor ads by funnel stage, promotion or longevity to identify creatives surviving past 30 days.
- Step 04
Export board-ready comparisons
Download 12-slide native PPTX or Google Slides presentations from Data Explorer and Brand Impact Reports.
Cohort CIS, Share of Voice and Alpha telemetry
Compare every rival across paid reach, video Share of Voice and size-weighted category log-returns.
| Brand | CIS | SOV (Views) | Ad Library | Gap Flag |
|---|---|---|---|---|
| Velluto Skin | 78.4 | 34% | 46 live | Watch (+11.2) |
| Aurelia Botanica | 67.2 | 29% | 31 live | Baseline |
| Norda Lab | 61.5 | 22% | 28 live | Parity (-5.7) |
| Kallisto Derm | 34.8 | 15% | 12 live | Opportunity (-32.4) |
- Three Distinct Money Ledgers
- Brand Paid Spend, Creator Partnership Spend and Earned Media Value stay separate on every chart and Spend Efficiency ratio.
- Whitespace Threat and Opportunity Flags
- Platform-by-platform CIS gaps highlight where a competitor outpaces your engagement efficiency or leaves a channel open.
- Log-Return Alpha Attribution
- See exact EUR or view gains driven by a brand’s own creative execution after subtracting the category beta trend.
- Campaign Cluster Timelines
- Detect coordinated paid and creator launches within 48 hours of first creative delivery.
Measured outcomes on competitive cohorts
Anonymized benchmarks from performance and brand teams running Sentia.
Dermocosmetics and beauty mid-cap, EU
Switch from manual ad-library checks and agency rosters to cohort ad telemetry and creator overlap screening.
European consumer goods leader
Benchmark paid and creator flights against category peers and isolate winning short-form video hooks.