Every signal that moves your brand, calibrated in one workspace.
Filter homonym noise with word-boundary and entity gates, rank mentions with six tunable Impact Score sliders, and quantify Earned Media Value alongside paid spend.
Calibrated listening built for brand and comms leads
Replace raw mention volume counters with entity-verified scoring, cohort Share of Voice and native executive reporting.
Word-Boundary and Entity Gate
Configure up to 40 positive and 40 negative rules with strict word-boundary token matching and entity relevance checks.
- Eliminates URL-slug and homonym collisions
- Evaluates full captions, transcripts and articles
- Keeps false positives below 5% on ambiguous names
Tunable Six-Slider Impact Score
Weight engagement, prominence, sentiment, topic criticality, source authority and recency to match your brand risk profile.
- Six sliders summing to 1.00 per monitor
- Default 1.44x negative-sentiment multiplier
- Automatic Critical and High priority classification
Eight Organic Channel Families
Unify Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, X, trade press and store reviews in one calibrated stream.
- Spoken video transcript indexing
- Verified customer review ingestion
- Manual relevance and score override controls
Owned Social Account Telemetry
Connect official Facebook Pages, Instagram accounts, TikTok profiles and Google Ads accounts via OAuth.
- Separates brand-owned posts from third-party buzz
- First-party campaign spend and conversion readouts
- Counter-level Earned Media Value (EMV) in EUR
Telegram and Email Priority Digests
Deliver high-impact mention digests directly to Telegram and email whenever a mention crosses your priority threshold.
- Per-operator threshold controls (75% default)
- ClickHouse-backed notification queue durability
- Zero vanity-spike alert fatigue
Monday Briefings and Native Decks
Review in-app Monday 07:00 UTC executive briefings and export 12-slide Brand Impact Reports to PPTX or Google Slides.
- Executive thesis and severity-ranked headlines
- Interactive AI Analyst chat over monitor data
- 12-slide native PPTX and Google Slides export
From brand URL to calibrated workspace in four steps
Set up your first monitor in under five minutes with a shared Fornace Cloud Account.
- Step 01
Paste your brand URL
AI fast setup drafts your company profile, positive keywords and homonym exclusions in 45 seconds.
- Step 02
Connect owned channels
Link official Meta, TikTok and Google Ads accounts and add peer brands to establish your category cohort.
- Step 03
Tune Impact Score weights
Adjust the six scoring sliders and negative multiplier so product defects and press stories surface immediately.
- Step 04
Act on digests and decks
Receive Telegram and email alerts on priority mentions, read Monday 07:00 UTC briefings and export 12-slide reports.
Calibrated Listening and Impact Score telemetry
Every priority badge and percentage traces directly back to explicit rubric weights and source evidence.
Calibrated mentions by channel
Six tunable Impact Score weights
- Engagement Level
- 27%
- Prominence Level
- 20%
- Sentiment Impact
- 16%
- Topic Criticality
- 15%
- Source Authority
- 14%
- Time Sensitivity
- 8%
- Inspectable Impact Score
- Every mention displays its 0% to 100% composite Impact Score alongside the five 5-level rubric midpoints and recency decay.
- Share of Voice by Views
- Measures self brand video views divided by total calibrated cohort views across 7d, 30d, 90d and 365d windows.
- CUSUM Regime Detection
- Per-brand cumulative sum tests (k=0.5σ, h=4σ) flag genuine engagement level shifts without rival cross-talk.
- Audit-Ready Provenance
- Click any headline, chart or score to open the underlying post, spoken transcript and archived source link.
Measured outcomes on production monitors
Anonymized results after switching from volume-based social listening tools to Sentia.
Global health portfolio, 65+ countries
Filter product names that collide with everyday nouns and deliver calibrated priority digests to communications.
European consumer goods leader
Quantify brand interest shifts the day TV and digital flights launch and isolate the creators driving organic lift.