TikTok Commercial Content Research API
The TikTok Commercial Content Research API is TikTok's official endpoint for accessing branded and sponsored content, launched in 2023 to comply with the EU Digital Services Act. It exposes paid partnership disclosures, branded content metadata, and creator-brand attribution for ads served in the EU. Sentia uses this API as the canonical source for TikTok sponsored content in 2026, paired with paid scrapers to fill the organic-content gap the API does not cover.
What it is
The Commercial Content Research API is TikTok's vetted-researcher endpoint that returns metadata on commercial posts: branded content, paid partnership disclosures, and ads served in the European Union. Vetted access is granted to academic researchers and a narrow set of commercial integrators after an application process. The endpoint sits separately from the older Display API and Marketing API.
Why it matters
Before the Commercial Content Research API existed, paid partnership data on TikTok was a scraping problem. The official endpoint replaces guesswork with disclosure-grade data. For brands and platforms that operate in the EU, it is now the citable source for what was paid versus what was organic.
What it does not give is the organic side. Plain non-sponsored TikTok posts still need either the public web surface or a third-party scraper.
How Sentia uses it
Sentia hits the Commercial Content Research API as the canonical source for TikTok sponsored content. Paid scrapers (tt7, tt23 on RapidAPI) fill the organic gap. Each ingested TikTok post is tagged with its provenance: official-research-api, tt7, or tt23. The branded content disclosure is stored alongside the post and feeds into the organic-versus-paid split on the dashboard.
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