October 2026 Portfolio EMV Results by Platform and Format

This portfolio snapshot for vintage 2026-10 reports Earned Media Value coefficients by platform and format, expressed as valuation ratios and trend directions. The data comes from real campaigns optimized for concrete business objectives, not standard agency reporting. Month-over-month change versus 2026-09 is not quantified because prior-period values were not included in the dataset.

Instagram

Feed Carousel: value_reaction 0.13458, value_view 0.007083, value_comment 0.8, value_share 1.5, value_save 0.6, CPM ratio 1.5774. Reels: value_reaction 0.851966, value_view 0.003469, value_comment 0.6, value_share 1.2, value_save 0.5, CPM ratio 1.6284. Stories: value_reaction 0.197744, value_view 0.006, value_comment 0.5, value_share 0.8, value_save not reported, CPM ratio 1.3914.

Facebook

Reels: value_reaction 0.457064, value_view 0.001894, value_comment 0.8, value_share 1.5, value_save 0.6, CPM ratio 1.1936. Stories: value_reaction 0.1, value_view 0.008, value_comment 0.8, value_share 1.5, value_save 0.6, CPM ratio not reported. Feed Carousel: value_reaction 0.175664, value_view 0.01606, value_comment 0.8, value_share 1.5, value_save 0.6, CPM ratio 2.6152.

TikTok

In-Feed Video: value_reaction 0.033, value_view 0.00264, value_comment 0.264, value_share 0.495, value_save 0.198, CPM ratio not reported. In-Feed Image: value_reaction 0.045, value_view 0.0036, value_comment 0.36, value_share 0.675, value_save 0.27, CPM ratio not reported.

YouTube

Shorts: value_reaction 0.0668, value_view 0.005344, value_comment 0.5344, value_share 1.002, value_save 0.4008, CPM ratio not reported. Long-Form: value_reaction 0.167, value_view 0.01336, value_comment 1.336, value_share 2.505, value_save 1.002, CPM ratio not reported.

Fields marked "projected" are temporary estimates that will be replaced by measured values as the pipeline matures. In this 2026-10 dataset, no fields are flagged as projected. No public consensus benchmarks were provided for this vintage, so no external benchmark comparison is included.