Marketplace Instagram views span a wide range in a tracked post sample
A tracked sample of marketplace Instagram posts shows a wide spread in video views. Use the range as a descriptive reference, not a performance target.
Video views varied widely among tracked retail marketplace Instagram posts with a recorded view count: the 25th percentile was 37 views, the median was 140, and the 75th percentile was 3,790.
For marketing operators, the spread is a reason to review a distribution of posts rather than judge a content program against one average or target. Compare posts with similar formats, audiences and time since publication where possible.
This is a descriptive reference, not a market benchmark. The view figures cover 253 measured posts from a tracked cohort of 3,784 posts across 14 brands, published during the 90-day window ending November 13, 2026. The cohort was not filtered to Italy, and the measured posts may not represent the full cohort or the market.
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