Italy-targeted marketplace ads: a Facebook reach reference with EU scope

The median ad in a tracked cohort of Italy-matched retail marketplace Facebook sales ads had a cumulative EU reach of 2,589 people. The cohort covers 1,402 ads from 18 brands, first observed during the 90-day window ending November 2, 2026. [1]

This is a per-ad EU reach reference, not an estimate of the Italian audience reached. It is not limited to reach accumulated during the 90-day window, and ads first observed at different points in the window may have had different amounts of time to accumulate reach. [1]

For a like-for-like internal check, calculate median cumulative EU reach per ad for a similarly defined group, then account for ad age at the measurement date. Keep Italian reach and sales outcomes as separate measures: this median does not establish how many people saw the ads in Italy or whether the ads generated sales.