Italy Instagram CPM benchmarks favor Reels, but test outcomes before shifting budget
A portfolio benchmark puts Instagram Reels CPM below Stories and feed carousels in Italy. Use the gap as a test hypothesis, not a budget rule.
The November 2026 Italy portfolio benchmark puts Instagram Reels CPM about 49% below Stories and 51% below feed carousels. That makes Reels a useful placement to test when impression cost is a priority. [1]
The comparison is a starting point, not a gaming sales forecast: the benchmark is not broken out by industry or objective, and it does not establish which format produces better sales results.
For a gaming campaign, test Reels against the other placements using your own CPM and cost per sale. Keep audience and creative differences in view before moving budget on the strength of the benchmark alone.
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