Italian beauty Instagram posts: a reference for reactions and comments
A tracked sample of Italian beauty Instagram posts offers a directional reference for reactions and comments, not overall engagement.
In a tracked sample of Italian beauty Instagram posts, the median post received four reactions and no comments. The 75th percentile was 10 reactions and one comment, making the upper quartile a useful secondary reference when reviewing individual posts. [1]
The sample covers 397 posts from 13 brands during the 90-day window from August 11 to November 9, 2026. Reaction and comment counts were measured for all sampled posts. These figures describe the tracked sample, not the entire Italian beauty market. [1]
How to use the reference
Report reactions and comments separately when reviewing a post. Compare each with both the sample median and the 75th percentile, then check it against your own account's history over a consistent period. A post can stand out on one measure without doing so on the other.
Do not treat these component counts as total engagement or an engagement rate. They do not capture every kind of interaction, and they are not adjusted for audience size or reach.
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