How does fashion perform on TikTok?
Answer
Quarterly cohort benchmarks for fashion brands on TikTok land alongside the Q3 2026 Findings drop. The dataset will publish median engagement rate, the p25/p75 band, reach distribution, and EMV per 1k followers · all calibrated against brands that match yours by category, size, and geography.
Cohort table renders here once the Supabase view ships in Q3 2026.
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Questions and Answers
How is the cohort defined?
Same category, same size band, same primary geography. Sentia rebuilds cohorts on every quarterly refresh so they track the live market, not a frozen snapshot.
Why publish percentile bands instead of a single average?
Averages hide the shape of the distribution. p25 and p75 show whether the median brand is in a tight pack or a wide field · two cases that demand different actions.
Start with one monitor. Free.
Add a brand, paste a couple of competitor handles, and see your first calibrated readout in under five minutes.